Showing posts with label AR App. Show all posts
Showing posts with label AR App. Show all posts

Thursday, January 2, 2014

Augmented Reality Browser: Proven Impressive Medium For Brand Promotion

As called one of the most powerful cutting edge technologies in the world, augmented reality or AR connects mankind with an interactive digital world or augmented world by enriching their view of the real world. This technology introduces in our everyday life an enriched version of visual about the natural surroundings around us. Hence, it’s entertainingly enlightening.

Augmented reality browser thus has surfaced on the ground followed by skyrocketing popularity of mobile phones around the world. Due to increase in the consumption of smartphones worldwide, AR firms around the world come up with idea of AR browser to allow smartphone users view enriched version of their natural world on the screen of their mobile device. Not only this, apart from experiencing personal feeling on the screen of phone, augmentation of real world object, be it brand or commercial product, has also intrigued commercial entities the world to adopt it as their advertising campaigns.

The viewing of the enhanced scene is like falling in love at first sight.

We are not forgetful to the fact that due to heavy competition in the market today, companies around the world always prefer a unique technique for promoting brands, which is not standard of its kind but also cost-effectively productive. Hence, the advent of AR browser or applications is an effort of satisfying the need of those needy clients worldwide so that they can promote their brands successfully. For instance, using AR browser on the screen of mobile phone, a user can view the visual-blended feature of a brand easily. If impressed by the augmentation perceived, the chance is that the users can buy the augmented brand.

Just as browsers are used to browse through web pages and ocean of information over the web world, mobile augmented reality browsers are used in similar way, though with enhanced visualization. For example, with the browser, a garment retailer will be able to assist its customers how to check fitting and style of a product before buying it. If you may have known about print media augmentation, you get the drift for sure. 

Actually, this is one of the best examples of novelty of AR in the field of promoting a brand given that’s success-oriented campaign, but also very inexpensive, requiring lower budget input to fetch a fortune in return. This involves allowing users add digital contents on their print so that their brand has marker based augmentation for target users. This technique has been gaining momentum for few years.

Augmented Reality Browser has been quite in a demand for few years. That’s because it has been proven one of the salient techniques to impress target customers or clients for the brand being promoted through marker-based augmentation.

Wednesday, January 1, 2014

Augmented Reality Software - Just Beyond the Awesomeness

Augmented Reality Software is perceived to have transcended the reality of any virtually created world. With advanced and futuristic AR software, creation of tangible visualization of a real world has become materialization of something perceived impossible a decade ago.
Areal is a leading Areal app for mobile devices across all platforms.

Today, AR is just beyond the awesomeness. 

Augmented reality software, such as, Areal motion, redefines the visual in three dimensional output. This means, the kind of visual that you have with the software is very engaging, interactive and wonderful. Moreover, it enables you bring a life to your print media contents so that you can use them in your advertising or brand marketing. 

These days, AR software products are being used on a large scale by ad agencies and industries around the world just to standout their brands from others. The beauty of using AR is that it is one of the most inexpensive yet engaging mediums to spearhead success of a campaign. 

We have the presence of AR technology in education whereby students are given complementary knowledge in augmentation about a subject. For example, a student has to move the webcam of his tablet onto a marker of an object to let the webcam read the encrypted content. Soon, the student has the visual of augmented educational stuff on his screen. That's the long and short of magic of AR technology. 

Even though AR technology is not a well-known fact in India, despite the fact that some esteemed AR firms, including, Adstuck, have done their exceptional expertise to bring forth a wide array of innovative AR apps for the need of ad agencies and industries. However, given the novelty of the technology, it is going to be futuristic in the country. 

Augmented reality software can deliver you the satisfaction guarantee that you may want to have in your commercials. AR firms like Adstuck are contributing their service to this field remarkably. 

Recently in India, Augmented Reality Software by the name of Alive became a hot buzz among app enthusiasts. The app is powered by AR technology which thus can create virtual reality of any component in real world such as in the example of newspaper content. Used by leading newspaper, the Times of India, the app can bring any featured contents or imageries on the newspaper alive to a smartphone's screen. Wikipedia reports that the app excelled record in terms of downloading and augmentation views in a single day of its launch.

This is just a tip of iceberg as the AR technology is deemed powerful to change the fate of technology. Read more

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Friday, November 29, 2013

Augmented Reality Software – Signifying Novelty

From countless web sources, augmented reality software is one of the subjects that they talk about oftentimes. Question is, what exactly does that mean? How much do we know about this? Perhaps, we need some time when it will be a widespread technology all over the world. Meanwhile, we consider it prudent to have some idea about the term, augmented reality or AR.

AR augments view of a real world. This is the main feature of it, and because of this feature, it has become a global phenomenon. You may not be aware of it, but AR is also known as mediated reality. This may sound related to meditation, but this technology enables users visualise augmented scene of a real world. By the word, ‘real world’, we mean here anything that you see in the world that you live in.

AR software is used to provide you a world in virtual reality that is different from the one you see, understand and live in. the visualisation of the world can be fluctuated by the technology. For this, computer assisted graphics and other input devices are used. An expert that does this whole things are typically familiar with the intricacy involved to augment view of the real world. The word ‘augment’ stands for increasing the size or any property of something. 
Hence, when the term is coined in AR, it becomes a pure scientific terminology. Means, anything you see in your real world can be augmented so that the visual you get is informative and very delightful.

Augmented Reality App is used to materialise the concept of augmenting view of real world. Ever heard of Alive App, for example? 

Don’t think much if you haven’t.
Here it goes.

Alive App is an AR based technology that is used to augment view of any static object. The static object comes alive on the screen of a user’s smartphone. To have the augmented visual, the app needs to scan destined object. It takes hardly few seconds to have the AR visual.

Why do we mention this here?

Alive was perhaps the only app to have created unprecedented success in terms of downloading and augmentation views. According to Wikipedia, it garnered as much as 2 lac downloads and 3 lac augmentation views on the same day when it was launched. This substantiates of the prowess or novelty of the software app.

The aftereffect of Alive’s success

The concept of AR is gradually becoming a known phenomenon. Though it has not become a widespread popular concept, but days to come, it will be a household name.

Now, the app is used by many distinguished and top-notch companies, news and advertising industries as well as the magazine publishing industries. They use it for their marketing campaign. 

The Times of India uses the app to allow its readers experience augmented view of celebrity or any celebrity published on its news column on the smartphone of a user.

Hence, augmented reality software is futuristic. Days to come will claim its existence to AR. companies developing AR apps endeavour hard to provide satisfactory solution to the needy client regarding AR.

How INNOVATION in Augmented Reality Shape Our Future - Read more

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