Thursday, January 2, 2014

Augmented Reality Browser: Proven Impressive Medium For Brand Promotion



As called one of the most powerful cutting edge technologies in the world, augmented reality or AR connects mankind with an interactive digital world or augmented world by enriching their view of the real world. This technology introduces in our everyday life an enriched version of visual about the natural surroundings around us. Hence, it’s entertainingly enlightening.

Augmented reality browser thus has surfaced on the ground followed by skyrocketing popularity of mobile phones around the world. Due to increase in the consumption of smartphones worldwide, AR firms around the world come up with idea of AR browser to allow smartphone users view enriched version of their natural world on the screen of their mobile device. Not only this, apart from experiencing personal feeling on the screen of phone, augmentation of real world object, be it brand or commercial product, has also intrigued commercial entities the world to adopt it as their advertising campaigns.

The viewing of the enhanced scene is like falling in love at first sight.

We are not forgetful to the fact that due to heavy competition in the market today, companies around the world always prefer a unique technique for promoting brands, which is not standard of its kind but also cost-effectively productive. Hence, the advent of AR browser or applications is an effort of satisfying the need of those needy clients worldwide so that they can promote their brands successfully. For instance, using AR browser on the screen of mobile phone, a user can view the visual-blended feature of a brand easily. If impressed by the augmentation perceived, the chance is that the users can buy the augmented brand.

Just as browsers are used to browse through web pages and ocean of information over the web world, mobile augmented reality browsers are used in similar way, though with enhanced visualization. For example, with the browser, a garment retailer will be able to assist its customers how to check fitting and style of a product before buying it. If you may have known about print media augmentation, you get the drift for sure. 

Actually, this is one of the best examples of novelty of AR in the field of promoting a brand given that’s success-oriented campaign, but also very inexpensive, requiring lower budget input to fetch a fortune in return. This involves allowing users add digital contents on their print so that their brand has marker based augmentation for target users. This technique has been gaining momentum for few years.

Augmented Reality Browser has been quite in a demand for few years. That’s because it has been proven one of the salient techniques to impress target customers or clients for the brand being promoted through marker-based augmentation.