Friday, November 29, 2013

Augmented Reality Software – Signifying Novelty

From countless web sources, augmented reality software is one of the subjects that they talk about oftentimes. Question is, what exactly does that mean? How much do we know about this? Perhaps, we need some time when it will be a widespread technology all over the world. Meanwhile, we consider it prudent to have some idea about the term, augmented reality or AR.

AR augments view of a real world. This is the main feature of it, and because of this feature, it has become a global phenomenon. You may not be aware of it, but AR is also known as mediated reality. This may sound related to meditation, but this technology enables users visualise augmented scene of a real world. By the word, ‘real world’, we mean here anything that you see in the world that you live in.

AR software is used to provide you a world in virtual reality that is different from the one you see, understand and live in. the visualisation of the world can be fluctuated by the technology. For this, computer assisted graphics and other input devices are used. An expert that does this whole things are typically familiar with the intricacy involved to augment view of the real world. The word ‘augment’ stands for increasing the size or any property of something. 
Hence, when the term is coined in AR, it becomes a pure scientific terminology. Means, anything you see in your real world can be augmented so that the visual you get is informative and very delightful.

Augmented Reality App is used to materialise the concept of augmenting view of real world. Ever heard of Alive App, for example? 

Don’t think much if you haven’t.
Here it goes.

Alive App is an AR based technology that is used to augment view of any static object. The static object comes alive on the screen of a user’s smartphone. To have the augmented visual, the app needs to scan destined object. It takes hardly few seconds to have the AR visual.

Why do we mention this here?

Alive was perhaps the only app to have created unprecedented success in terms of downloading and augmentation views. According to Wikipedia, it garnered as much as 2 lac downloads and 3 lac augmentation views on the same day when it was launched. This substantiates of the prowess or novelty of the software app.

The aftereffect of Alive’s success

The concept of AR is gradually becoming a known phenomenon. Though it has not become a widespread popular concept, but days to come, it will be a household name.

Now, the app is used by many distinguished and top-notch companies, news and advertising industries as well as the magazine publishing industries. They use it for their marketing campaign. 

The Times of India uses the app to allow its readers experience augmented view of celebrity or any celebrity published on its news column on the smartphone of a user.

Hence, augmented reality software is futuristic. Days to come will claim its existence to AR. companies developing AR apps endeavour hard to provide satisfactory solution to the needy client regarding AR.

How INNOVATION in Augmented Reality Shape Our Future - Read more

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